Transform Your Storefront.
Maximize Sales.
Transform Your Storefront.
Maximize Sales.
Transform Your Storefront.
Maximize Sales.
Helping stores work harder for every square foot, from first step inside to final transaction.
Helping stores work harder for every square foot, from first step inside to final transaction.

Optimising store layout, customer flow, and in-store systems so every square foot works harder, reduces friction, and supports consistent, measurable retail performance.
Optimising store layout, customer flow, and in-store systems so every square foot works harder, reduces friction, and supports consistent, measurable retail performance.
Optimising store layout, customer flow, and in-store systems so every square foot works harder, reduces friction, and supports consistent, measurable retail performance.

Optimising store layout, customer flow, and in-store systems so every square foot works harder, reduces friction, and supports consistent, measurable retail performance.
3–5 Weeks
From audit to optimisation plan
From audit to optimisation plan
100%
Focus on in-store performance
Focus on in-store performance
18–30%
Sales density
Improved revenue per square foot
15–25%
Flow efficiency
Reduced in-store friction points
10-18%
Checkout speed
Faster transactions at peak times
Busy Stores Can Still Underperform
Busy Stores Can Still Underperform
Busy Stores Can Still Underperform
Footfall does not guarantee sales. Poor flow and outdated systems reduce conversion.
Footfall does not guarantee sales. Poor flow and outdated systems reduce conversion.
Footfall doesn't always convert to sales
Footfall doesn't always convert to sales
Poor layouts disrupt natural buying flow
Poor layouts disrupt natural buying flow
Checkout delays weaken intent
Checkout delays weaken intent
Space is used but not fully monetised
Space is used but not fully monetised
Store decisions rely on instinct, not data
Store decisions rely on instinct, not data
Small inefficiencies compound daily losses
Small inefficiencies compound daily losses
What We Optimise In-Store
What We Optimise In-Store
What We Optimise In-Store
We focus on the operational elements inside retail environments that directly affect conversion, efficiency, and sales performance.
We focus on the operational elements inside retail environments that directly affect conversion, efficiency, and sales performance.
We focus on the operational elements inside retail environments that directly affect conversion, efficiency, and sales performance.
01
In-Store Performance Audits

01
In-Store Performance Audits

02
Customer Journey & Layout Optimisation

02
Customer Journey & Layout Optimisation

03
POS System Review & Optimisation

03
POS System Review & Optimisation

04
Sales Per Square Foot Improvement

04
Sales Per Square Foot Improvement

05
Store Operations Workflow Optimisation

05
Store Operations Workflow Optimisation

06
Store Brand Storytelling

06
Store Brand Storytelling

Trusted By The Best
Review Your Store Performance
Review Your Store Performance
Share a few details about your retail setup and current challenges. This helps us understand whether store optimisation is the right operational focus and how it could support your performance objectives.
Share a few details about your retail setup and current challenges. This helps us understand whether store optimisation is the right operational focus and how it could support your performance objectives.
Share a few details about your retail setup and current challenges. This helps us understand whether store optimisation is the right operational focus and how it could support your performance objectives.
A Practical, Store-First Approach
Where Strategy Meets Search
Where Strategy Meets Search
We work directly with store environments, data, and teams to identify issues, apply targeted improvements, and sustain performance gains over time.
We work directly with store environments, data, and teams to identify issues, apply targeted improvements, and sustain performance gains over time.
We work directly with store environments, data, and teams to identify issues, apply targeted improvements, and sustain performance gains over time.
01
Diagnose Store Performance
02
Design Optimised Solutions
03
Implement Operational Changes
04
Measure Ongoing Impact
01
Diagnose Store Performance
02
Design Optimised Solutions
03
Implement Operational Changes
04
Measure Ongoing Impact
Clear Gains From Smarter Operations
Clear Gains From Smarter Operations
Clear Gains From Smarter Operations
Retail optimisation delivers practical improvements that strengthen performance on the shop floor while creating clarity for teams and decision-makers.
Retail optimisation delivers practical improvements that strengthen performance on the shop floor while creating clarity for teams and decision-makers.
Retail optimisation delivers practical improvements that strengthen performance on the shop floor while creating clarity for teams and decision-makers.
Clearer store flow that guides customers naturally to buy.
Clearer store flow that guides customers naturally to buy.
Clearer store flow that guides customers naturally to buy.
Smoother staff workflows that reduce errors and friction.
Smoother staff workflows that reduce errors and friction.
Smoother staff workflows that reduce errors and friction.
Faster checkout experiences that protect intent times.
Faster checkout experiences that protect intent times.
Faster checkout experiences that protect intent times.
Stronger consistency across stores through clearer ops.
Stronger consistency across stores through clearer ops.
Stronger consistency across stores through clearer ops.
Better use of selling space without adding site footprint.
Better use of selling space without adding site footprint.
Better use of selling space without adding site footprint.
Decisions driven by store data rather than instinct alone.
Decisions driven by store data rather than instinct alone.
Decisions driven by store data rather than instinct alone.
Retail Performance In Practice
Retail Performance In Practice
Retail Performance In Practice
Real store environments. Measurable operational improvements.
Real store environments. Measurable operational improvements.
Brian's Shoes




A well-established footwear retailer with strong local footfall but inconsistent in-store conversion and underutilised selling space.
Challenge:
Crowded display zones, unclear customer flow, and checkout congestion limiting basket value and purchase completion.
Approach:
Conducted structured store audits, redesigned product zoning, streamlined customer pathways, and optimised POS workflow.
Results:
+19%
sales per square foot
+16%
average basket value
-22%
checkout wait times
+14%
overall store conversion
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
01.
What does retail and storefront optimisation involve?
01.
What does retail and storefront optimisation involve?
01.
What does retail and storefront optimisation involve?
01.
What does retail and storefront optimisation involve?
02.
Do you work with existing store layouts and systems?
02.
Do you work with existing store layouts and systems?
02.
Do you work with existing store layouts and systems?
02.
Do you work with existing store layouts and systems?
03.
Is this suitable for single-store retailers?
03.
Is this suitable for single-store retailers?
03.
Is this suitable for single-store retailers?
03.
Is this suitable for single-store retailers?
04.
Will optimisation disrupt daily store operations?
04.
Will optimisation disrupt daily store operations?
04.
Will optimisation disrupt daily store operations?
04.
Will optimisation disrupt daily store operations?





